So what’s all this Organic Cotton about then?
Well, Helters’ range of t-shirts, hoodies and sweaters are all made from 100% Certified Organic Cotton with the exception of a few garments, which are made from other eco-friendly, sustainable materials such as Tencel© (Lyocell) and Bamboo.
If you know anything about Helters, you know we take a responsible approach to our garment suppliers, materials and processes. It’s important for us to give people an alternative to ‘conventional cotton’ that floods the high street shops.
Organic Cotton is much better for the environment, for wildlife and for your health. A great deal of care is taken at every stage of producing an organic cotton garment and the more ‘hands-on’ approach consistently produces “better quality yarns than conventional cotton” according to industry body - Global Organic Textile Standard (GOTS).
The process of producing organic cotton doesn’t involve pesticides or harsh chemicals that are used in conventional cotton production and therefore more care is put in to make sure crops are healthy and sustainable.
Make your Organic Cotton Clothes Last
With the right care, your organic cotton clothes can last many years but it is important to follow some simple guidelines in order to ensure this, after all, you’ve already taken the conscientious step by purchasing organic cotton in the first place. Well played :)
Washing and Drying Organic Cotton
Conventional cotton apparel is generally treated with chemicals to reduce the shrinkage effects of heat whereas organic cotton is not, so it is suggested to wash your clothes at a low temperature. Turn your clothes inside out prior to washing to protect the print’s vibrancy and detail. If you use harsh detergents or washing powder, this can cause the colour to fade so try to avoid these and use a milder detergent when washing your organic cotton garments.
Helters use water based, vegan friendly inks as opposed to plastisol inks that tend to sit on top of the fabric and have a greater risk of coming away during the washing process.
Hang drying your clothes is the best option so you don’t run the risk of damaging them through the tumble-drying process.
On the whole, organic cotton is more sensitive to heat than conventional cotton due to having less harsh chemicals applied during the production process. Due to this, it is more susceptible to shrinking when washed or dried at higher temperatures so we recommend washing inside out at 30°and hang drying for best results and to increase the life of your treasured Helters garm! If you need to iron, don’t iron directly over the print; we suggest turning inside out to iron.
Treat your Helters organic cotton clothes with care and they’ll last you a long time as well making you look awesome.